2012-04-20 - Busch-Jaeger will be presenting the BRIGITTE Fashion Event three times a day at its stand at the trade fair in Frankfurt – partnership with Germany's leading women's magazine.
Until now the international trade fair, Light+Building in Frankfurt, was a male domain. Of no interest for women? Wrong! This year it is going to be different. Busch-Jaeger, the innovative market leader in Lüdenscheid for electrical installation technology will make sure about that. How? With the company's media partnership with BRIGITTE, Germany's leading women's magazine, serving as the basis. A particularly spectacular outcome of this collaboration will be presented to the visitors at the Light+Building trade fair: Three times a day the exclusive BRIGITTE Fashion Event will be taking place on a 20 meters long catwalk at the Busch-Jaeger stand in Hall 8. This exceptional event held by Germany's No. 1 women's magazine will be showing the latest trends and best looks on the catwalk.
However, the trade fair event with high lifestyle appeal is not the only project in the media partnership with BRIGITTE. There is much more to it than that. Michael Wasiletschko, Busch-Jaeger's Corporate Communications, Product Design and Cooperation Executive, "More comfort, safety and energy efficiency within one's own four walls, combined with elegant design and intuitive operation – that is most certainly a topic that fascinates women." Reason enough for Busch-Jaeger to ensure that the trend topic "home networking" with all its interesting facets, also reaches more women in the future, as a result of its partnership with the No. 1 German women's magazine with the highest circulation.
Busch-Jaeger's unique BRIGITTE Fashion Event as the exclusive highlight at the Light+Building trade fair complements this strategy perfectly. "We shall be using the Fashion Show to arouse the women's enthusiasm for the strong Busch-Jaeger brand and our innovative products and solutions." Wasiletschko says.
There has never ever been a fashion show at this trade fair. The successful concept of the BRIGITTE Fashion Events has now been adapted jointly with the BRIGITTE editorial staff for putting on show at the trade fair: an excellent feature of the BRIGITTE Fashion Events, for example, is that the fashion show will be held "without models" and by women who would otherwise not be standing on the catwalk. Iliane Weiß, Deputy Publishing Director of the BRIGITTE Group states, "The differing personalities of the women who present the fashion offer us an incredible number of creative possibilities and show one thing above all: charm has many faces and has nothing to do with having a dream figure."
For the strong Busch-Jaeger brand, BRIGITTE was also the only leading brand for women in Germany that came into question as a partner for this project, as BRIGITTE is more than just a women's magazine: BRIGITTE is a major brand family with products on the market for magazines, audio books, books and food, only to mention just a few of the products that German women have put their trust for many years. The figures also provide evidence of this. Each edition of the BRIGITTE magazine is read by 2.9 million women on average (MA 2012/I). Thus, BRIGITTE is by far the leading women's magazine in Germany.
Brigitte Huber and Andreas Lebert, editors-in-chief of BRIGITTE say, "Until now, the BRIGITTE Fashion Event was only open to selected guests. Last year we also invited women readers for the first time – with great success. Therefore we are delighted that we are now able to present the show jointly with Busch-Jaeger, to even more women."